-After the economy went down, business took a hit. We’d like to generate some more foot traffic downtown and help the downtown businesses by complimenting the town’s efforts.

-The kind of media attention Virginia Tech and Blacksburg has been getting over the past couple of years is NOT all there is to this area, we’d like to be known as a peaceful and positive fun arts destination.

-We’d like to promote underground arts and music in the area, the quality kind of work that never gets enough attention due to lack of exposure by linking them and giving them opportunities to network with established nationally touring bands who will also be playing the festival.